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Please click here to read the Italian version of "The Secrets of Italy" at Fortunoff

SPECIALEVENTS

4 december 2005
at 6PM-9PM
1 Maple Avenue
(White Plains, NY)

8 december 2005
at 6PM-9PM
The Mall at the Source
1300 Old Country Road
(Westbury, NY)

9 december 2005
“The Concept of Made in Italy: quality, design and innovation”
Casa Italiana
at Columbia University

15 december 2005
at 6PM-9PM
681 Fifth Avenue
& 54th Street

 


“THE SECRETS OF ITALY”
December 4-11, 2005

During the first two weeks of December 2005 Fortunoff has organized a special promotion celebrating the richness of Italian style, culture and fashion. "Secrets of Italy" has featured Italian products, distinguished by style, design and innovation. 

For the occasion, Fortunoff has hosted a number of private events in each of it's six department stores, featuring Italian jewelry, merchandise for the home, Italian cuisine, delicacies and art. Trunk shows, personal appearances and jewelry exhibits are just a few of the special ways to convey the richness of Italian culture and style. 

The events presented the secrets of Italy: Deruta ceramics, Murano glasses, CALP crystals, textile fiorentino and campano and many other exclusive Italian products.

Famous Italian brand names introduced their newest production: handbags and luggage by Mandarina Duck, watches by Armand Nicolet, Pagnossin tabletops, De Longhi ice-cream makers and Saeco coffee machines, innovative products of Frabosk, Schoenhuber Franchi and others.

The events hosted wood carving by Arnold Hofer, sculptors of Gabriele Altobelli and the famous paintings of Sandro Diani.The Italian jewelry exhibit has featured fine jewels and ornaments created by fashion designers such as Laura Biagiotti, Versace, Ferragamo and more. Oro Arezzo presented their special jewelry collections.

Marchesi de' Frescobaldi, Tenuta dell'Ornellaia and Luce della Vite, the most famous wineries in the world, also participated at the events.



Kelo International and Trade & Development, as consultants for the Made in Italy, have selected and introduced to the sales departments of Fortunoff over 50 Italian companies, characterized by their particular quality, design, style and innovation.
 
The Secrets of Italy is part of the project:
Italy comes to Fortunoff
5th Avenue,
New York City
681 5th Avenue 
& 54th Street
White Plains,
New York 
1 Maple Avenue
Westbury
New York
The Mall at the Source
Paramus, 
New Jersey
Paramus Park Mall
Wayne,
New Jersey 
250 Wayne Towne Center
Woodbridge, 
New Jersey 
Woodbridge Center Drive



Kelo International and Trade & Development would like to thank all those people, companies and institutions that cooperated actively for the organization of the events. In particular:

THE FORTUNOFF TEAM
MONTE DEI PASCHI DI SIENA 
TOSCANA PROMOZIONE
BLITZ ENTERTAINMENT
L&B CONSULTING

With the particitation of:

REGIONE TOSCANA 
REGIONE CAMPANIA 
EMILIA ROMAGNA NETWORK - NEW YORK
EUROFLY

... and the support of:

COLUMBUS CITIZENS FOUNDATION
MINISTERO ATTIVITA' PRODUTTIVE
MINISTERO ITALIANI NEL MONDO
COMITES NEW YORK
ITALIAN CULTURAL INSTITUTE

A special thanks goes to:

MARCHESI DE' FRESCOBALDI
TENUTA DELL'ORNELLAIA
LUCE DELLA VITE
ITALIAN CULINARY INSTITUTE
LAMBORGHINI USA
DUCATI NORTH AMERICA
PIAGGIO
BARILLA
GIULIANA RIDOLFI CARDILLO
LAWRENCE AURIANA
(for having provided us with his vast collection of vintage cars: Bugatti, Ferrari, Maserati, Alfa Romeo and more)

 
"THE SECRETS OF ITALY"
December 4-11, 2005

Description of the events

The events included a series of initiatives, both cultural and economic in character that presented an updated image of modern Italy as the land of style and innovation. This is the beginning of a permanent promotion of the best of Italy, with the participation of the Italian institutions, the Regions and the Italian Industrial and trade associations. 

For the entire month of December, Fortunoff’s stores have displayed products of both established and emerging Italian companies: unique and strongly value-oriented products, characterized by a particular design or innovation.

Local producers of regional food and wine also promoted those products that best identify each of the 20 Regions of Italy and their Provinces. The events have featured a sampling of Italian delicacies and the best wines.

Each Region had a chance to promote local tourism, advertising exclusive tourist itineraries unknown to the American public. Audio-visual presentations have shown medieval castles and towns, agro-tourism farms, food & wine itineraries, natural parks, beautiful secluded beaches and many other interesting places. 

There were also display of Italian art and luxury products in each of the Fortunoff stores. Live demonstrations were dedicated to the creation of glass, wood carving, crafting of jewels, etc. The event also featured an art exhibit of modern Italian artists, including painters and sculptors, and audio-visual presentations highlighting the work of artisans.


         
 

Copyright © 2003 Kelo International Inc. All rights reserved.
Alberto Quartaroli